Photo: Sylvie Rosokoff
HI WILDFLOWER is a brand created by novelist Tanaïs (née Tanwi Nandini Islam) in 2014. Inspired by the everyday muse of wildflowers, the brand is for socially-conscious, colorful & stylish consumer looking for luxury, fine-crafted goods.
Tanaïs launched the independent beauty & fragrance house to address the need for ritual and self-care in this frenetic world, largely in part because of their background as a community organizer and arts educator. Their work is is multi-disciplinary, dynamic, intersectional, inclusive and feminist, and they bring this ethos to every aspect of the brand, from casting cultural icons like ALOK and Jenny Zhang as muses, and from working with formerly incarcerated women to create scents based on their stories.
Since its inception, HI WILDFLOWER has supported organizations like Girls Write Now, Arte and Resistance Education, Black Lives Matter and Free From - Entrepreneurship with survivors of domestic violence.
Hi Wildflower’s custom collaborations & fragrance design includes: Bobbi Brown’s The George hotel; musician Josh Ritter’s “Gathering” perfume. Hi Wildflower is now available in 200 stores across the world. Major retailers have included Urban Outfitters, Nordstrom, Lord & Taylor, Terrain.
Wildflowers are my muse. They grow free, wild and everywhere, lighting up coastal cliffs, highways, concrete and meadows. I've always been drawn to people who embody this freedom of spirit. Hi Wildflower comes from a desire to nourish people with gifts from the natural world, especially flowers, which compose the heart of a scent. The sustainable and ethically sourced botanicals I use come from all over the world, allowing the wearer of Hi Wildflower perfumes to connect to the faraway allure of Egyptian neroli, Indian jasmine or Somalian myrrh with just a dab. The packaging is comprised of ecologically sound paper and biodegradable materials. Any synthetic fragrance materials used in the perfumes is the finest quality raw perfumery material, meant to add complexity and layers of nuance to each and every handcrafted scent.
I'm a writer and novelist who explores culture, feminism and fiction. As most perfumers will tell you, scents are stories. This is what draws me to creating my perfume and body care collections: they are little stories, encapsulating a vibe, a vista, a place or time we wish would linger. A way we want to feel--joyous, centered, grounded.
HI Wildflower is a botanical library of my olfactory experiences and healing formulations that combine exquisite natural ingredients with herbalism + Ayurvedic knowledge. My study came alive through the writing and research of my debut novel, BRIGHT LINES (Penguin, August 2015). The trees and flowers of Brooklyn, my home, and Bangladesh, my motherland, are continual poetic, visual, sensual and botanical inspirations for my creations. I hope you explore + love these products as much as I do, discovering them has been a beautiful experience.
Founder, Hi Wildflower